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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Amazon.com_ Completing the SWOT

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Q After reading the key strengths, weaknesses, opportunities, and threats presented by your classmates in Week 1, provide your impression as to whether Amazon.com has more strengths than weaknesses or more weaknesses than strengths. Do the company’s opportunities (if any) outweigh its threats? Does Amazon.com have any sustainable competitive advantages (SCA), and if so, what are they?

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• The current IT system of Amazon is the great strength of this company. • Amazon offers various types of products to its consumers, which is another important strength of this company. • Amazon enjoys a large number of market shares in the retail industry across the world.